Vic’s Espresso/Peerless 2009 Team Sponsors & Links


We are proud to have a new title sponsor in 2009 in Vic’s Espresso and are happy to be supported by our favorite local coffee shop. Vic’s Espresso has been part of the local Boulder scene for 18 years. Boulder Masters Cycling Team has been a competitive racing team in the area for 25 years. It only makes sense that these two Boulder institutions should come together to form a successful 2009 racing team.


Peerless Tires continues their sponsorship of our team. They have been a strong supporter since 2002. Through our sponsors we have some of the best equipment and knowledge available to support our team goals. Our bike equipment is sponsored by Specialized and University Bicycles located in Boulder, CO. We receive excellent coaching, fitting, and testing services from our sponsor the Boulder Center for Sports Medicine.



Team Sponsors


Vic’s Espresso - Title Sponsor                   

Vic’s Espresso has been a favorite local Boulder espresso bar since they first opened their doors in 1990. In 2009 Vic’s Espresso committed to a generous 3-year title sponsorship of the Boulder Masters Cycling Team. Owners and cycling enthusiasts Rob Quesenberry and Whitey DeBroux have a genuine interest in building relationships with local cyclists. They are cyclists themselves. Whitey raced as a Pro Mountain Biker. Rob and Whitey realize that in Boulder, coffee and cycling often go hand in hand. Many local riders begin or finish their group or individual rides from the doorstep of Vic’s Espresso, including our team. We all look forward to stopping by Vic’s after a ride.


Vic’s Espresso                Vic’S Espresso           Vic’s Espresso

2690 Broadway St.         3350 30th St.            4770 Table Mesa

Boulder, CO                   Boulder, CO               Boulder, CO

  1. (303)440-8290             (303) 440-2918          (Vic’s Drive Thru)


Vic’s Espresso                 Vic’s Again                Vic’ Espresso

600S. Airport Rd.            801 Main St.              700 Tenacity Dr.

Longmont, CO                 Louisville, CO            Longmont, CO

  1. (303)666-1402              (303) 485-6791




Boulder Center for Sports Medicine         

BCSM has been providing world class sports medicine services since 1998. With a staff of nearly seventy, the center provides physician clinics, medical evaluations, physical therapists, fitness evaluations, sports massage, fitness classes, coaching, sports science services and testing, and advanced 3D bike fits. BCSM is known for working with the best athletes in the world. Most BMCT members enthusiastically receive various services. Founder Andy Pruitt, Ed.D., PA, is a current Vic's Espresso BMCT team member, along with teammate Neal Henderson who is the director of Sports Science at the Center.


Boulder Community Hospital                 The Centennial Professional Building

Boulder Center for Sports Medicine        400 S. McCaslin Blvd., Suite 210

The Mapleton Center                             Louisville, CO

311 Mapleton Avenue                           (303) 926-2665

Boulder CO 80304

(303) 544-5700




LePeep                                                      

Le Peep is a full-service specialty restaurant known for their original recipes of large and delicious breakfasts and lunches for over 25 years. Located in 14 states including Colorado, Le Peep was the original sponsor of the Boulder Masters Cycling Team in 1984, when they sponsored riders Marc Bekoff, Brad Wallace, Andy Pruitt and Lars Bosch to race in the United States, Canada, and Europe. LePeep has continued its support for over 25 years. Alan Teran and Alan Bernstein of LePeep were high school classmates with BMCT rider Marc Bekoff.


Le Peep                                               Le Peep

2525 Arapahoe Ave.                             1225 Ken Pratt Blvd.

Boulder, CO 80302                               Longmont, CO                              

Arapahoe Ave. and 25th Street              (720) 652-6680

Village Shopping Center

(303) 444-5119




Peerless Tires 4 Less                                 

The company was founded in 1949. In 1982 Sam Forbes bought the company and is now the sole owner of Peerless, the 9th largest independent tire dealer in the US. They sell Bridgestone, Firestone, Fuzion, Peerless, Primewell and other tire brands. Peerless has been a supporter of the Boulder Masters Cycling team since 2002. Peerless Tires 4 Less provides gift awards at the Rabbit Mountain Time Trial sponsored by the team, tire discounts, and annual team sponsorship funds. Teammate Mike Newsome has worked along with Peerless for 10 years.


Peerless Tires 4 Less

2008 Pearl Street 

Boulder, CO

(303) 447-1167




Specialized                                                       

Since 2006 Specialized has been a sponsor with their S-Works line. The team rides their road, TT, cross, and track bikes. In addition the team uses Specialized helmets, shoes, gloves and optics. Andy Pruitt at the Boulder Center for Sports Medicine has a consulting affiliation with Specialized and was a key element in the team's association. Equipment sponsorship from Specialized was formalized as part of a retail bike shop sponsorship with Pro Peloton and expanded in 2008 with University Bicycles in Boulder, CO.


Specialized Bicycle Components

15130 Concord Circle

Morgan Hill, CA 95037

United States of America




Sugoi                                                                 

Sugoi is a leader in performance endurance apparel. Sugoi was founded in 1987 in Vancouver, British Columbia. In February 2008, Montreal-based Dorel Industries Inc. bought SUGOI brands. Today they offer hundreds of technical garments and accessories, and they became the Vic’s Espresso/Peerless clothing manufacturer for high performance summer and winter team cycling apparel in 2009. Our local Sugoi representative is Audrey Moller, who works hard to keep our team supplied with Sugoi’s best technical cycling apparel. Sugoi CEO Stan Mavis enjoys visiting his former hometown of Boulder, CO and has joined our team on long training rides.


Sugoi

144 East 7th Avenue

Vancouver, British Columbia

Canada V5T 1M6

(604) 875-0887

(604) 879-9106 Fax



University Bicycles                                            

University Bicycles is now the oldest bike store in Boulder and thrives on a philosophy of friendly service.  Started by Doug Emerson in 1985, UBikes is the busiest bike shop per square foot in the state of Colorado. The shop has a giant collection of bicycle history and offers bike sales, service, rentals, apparel, accessories and bike fits. Arranging most of the team’s equipment and providing excellent service and advice, they became a team sponsor in 2008 and offer Specialized, Trek, Gary Fisher, Colnalgo, Bianchi, Electra, Redline, and now Independent Fabrications Salsa and Masi. UBikes offers road, mountain, cross, cruiser and every kind of bike in between. University Bicycles has the most helpful and knowledgeable staff in Boulder, and is the only shop in town where you can't help but be helped.


University Bicycles

923 Pearl St,

Boulder, CO

Hours : Mon - Sat 10 - 6 (7 in summer), Sun 10 – 5

(303) 444-4196 ~ (800) 451-3950




Supporters of BMCT:

Paul L. Mack Architecture

Cycling Coaching by Burt Henry

Silverlined Productions, LLC

Brad Wallace Photography




Cycling Websites:     

303cycling Race Calendar

American Cycling Association

Boulder Indoor Cycling (Indoor Track, Velodromito)

Cycling.TV

CyclingFans.com

CyclingNews.com

Justin TV

Pez Cycling News

Rocky Mountain Collegiate Cycling

  1. Steep Hill TV

  2. VeloNews.com




Find the Vic’s Espresso/Peerless - Boulder Masters Cycling Team:

Team Blog:  Vic’s Espresso/Peerless - Boulder Masters Cycling Team

Facebook:  Vic’s Espresso/Peerless Cycling Team 

Twitter:  @VicsPeerless

Drinking coffee at:  Vic’s Espresso

Driving around on:  Peerless Tires

Riding around on:  Specialized Bikes

Getting faster at:  Boulder Center For Sports Medicine

Eating at:  Le Peep

Shopping at:  University Bicycles

Wearing our Woolaroos by:  Sugoi


Copyright 2009, Boulder Masters Cycling Team (BMCT).     All content and images are the property of BMCT and cannot be used without permission.

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